Dallas-based pizza chain Pizza Patron is spearheading a promotion whereby if you order a pizza in Spanish – whether you’re a fluent speaker or it’s your first time speaking – you get it for free.
The promotion is slated to start on June 5th, from 5pm to 8pm.
Why are they doing this? Is it a statement against the immigration reform that is currently a hot topic for debate in several southern states? Or simply an effort to raise awareness of the chain among their primary customer base?
According to Andrew Gamm, Pizza Patron’s brand director, “Because we sell a $4.99 large pizza, many people presume it’s not good. So, sampling is one of the most successful mechanisms we have to build our customer base.” 80,000 pizzas are expected to be given away.
However, the promotion has been met with a certain amount of criticism: some believe that it’s discrimination, and one conservative group has come out saying that it should be promoting the use of English in America, rather than Spanish.
Personally, I think it’s a great idea. If you’re in delivery range of a Pizza Patron on June 5th, I’d heartily recommend giving it a try, even if you’ve never spoken Spanish before! I’m sure they’re expecting to get many stumbling order in broken Spanish on the day.